Our stories are the tellers of us.

Whether you’ve previously placed orders for custom patches or are contemplating your inaugural purchase, you anticipate receiving reasonable value for the cost of your patches. However, you may not be fully aware of all the variables influencing patch pricing.

At MakeMyPatch.com, we prioritize transparency. That’s why we’re here to outline the various elements of patch design and production that contribute to the final price. It’s not overly complex, and we’re committed to elucidating each factor throughout the process.

A Brief Overview of Embroidery’s Past

Custom embroidered patches are widely recognized as one of the most cost-effective marketing tools today. However, embroidery hasn’t always been accessible to all. For much of history, it remained a luxury reserved for royalty and the affluent.

Before the onset of the Industrial Revolution, embroidery was exclusively handcrafted, demanding considerable time and skill, thus driving up costs. The slow pace of manual labor further contributed to the rarity of embroidered items.

The democratization of embroidery came with the invention of the embroidery machine. In the mid-1800s, Izaak Grobli of Switzerland devised a machine that facilitated mass production of embroidered goods, making them accessible to a broader audience beyond the privileged few.

By the early 1900s, powered machines controlled by paper tape introduced precise repeatability to embroidery manufacturing. Later in the 1900s, microprocessor-controlled machines brought about even greater precision, control, and accelerated production speeds.

Other Factors Besides Labor

As machinery took over the traditional hand-stitching methods, the expense of embroidery significantly decreased, rendering custom embroidery, and subsequently custom patches, accessible to a much broader audience.

While labor costs were historically the primary determinant of embroidery expenses, several other factors now influence the overall cost of your patch order. Let’s delve into some of these contributing elements:


The fundamental components of most custom patches include embroidery thread and twill backing. Although these are typically inexpensive materials, their costs to suppliers are influenced by the same market dynamics as any other product you purchase. Fluctuations in raw material costs, shipping expenses, and supply chain disruptions can impact the pricing of your patch order.

Patch Dimensions

The dimensions of your custom embroidered patch significantly influence its pricing. In essence, the larger the patch, the greater the quantity of thread and backing required, leading to increased costs.

Order Quantity

The number of patches you purchase also impacts the pricing structure. We provide volume discounts at various thresholds. Essentially, the greater the quantity of patches you order, the lower the cost per patch. This could present ordering in larger quantities as a cost-effective option.

Embroidery Density

Another aspect influencing pricing is the embroidery density, a concept simpler than it sounds.

The embroidery density is determined by your patch design and is offered in three options: 50%, 75%, or 100% at MakeMyPatch.com. This denotes how much of the embroidered design covers the twill backing.

For instance, a basic name patch for a uniform typically features 50% embroidery, covering half of the backing. As designs become more intricate, they may cover 75% of the twill, which is the most common percentage. For designs where the embroidery covers the entire twill backing, it’s 100% embroidered.

An associated factor is the stitch count. Many providers specify a maximum number of stitches per patch, often around 12,000. This is generally sufficient for most designs.

However, highly intricate designs or large patches may require additional stitches, potentially incurring an extra charge from the provider.

In essence, both the embroidery density and stitch count follow a simple principle: the more thread your patch necessitates, the higher the price.

Affixing the Patch: a Significant Pricing Element

The method you select for attaching your patches to garments plays a role in determining the price of your order. With various options available, ranging from basic to versatile, you have the flexibility to choose according to your preferences.


This represents the patch in its simplest form, and typically offers the most economical option. Nonetheless, it may not always be the optimal selection for your requirements.

Sew-on patches consist solely of the patch itself without any additional components. By sewing it onto the desired garment, you complete the process. This method provides the most enduring attachment and ensures durability.


While they may come with a higher price tag compared to sew-on patches, custom iron-on patches can present a preferable option for many individuals. These patches come with a heat-activated adhesive backing, making them convenient for those who lack sewing skills or prefer not to sew. Application is simple: place the patch on the garment and apply heat from an iron. The adhesive melts into the fabric, ensuring a secure attachment.

However, it’s essential to note that not all fabrics can withstand the heat necessary for iron-on patches, so it’s advisable to verify fabric compatibility before placing your order. Nevertheless, if you have garments made of multiple fabrics, you can always opt to sew on the patches instead of using the iron-on backing. This versatility provides the utmost flexibility when using iron-on patches.

Hook-and-Loop Fasteners

Hook-and-loop, commercially and legally known as Velcro®, patches offer the perfect solution for military morale patches or any other patch type you wish to easily remove or alternate between garments. While they contribute to the overall cost of the patch, they provide unparalleled flexibility, allowing you to decide when and whether to wear a patch.

Adhesive Backing

Adhesive backing enables swift and effortless application and removal of patches. However, its usage is restricted to short-term purposes like festivals, concerts, or other singular events. Although the pricing is comparable to Velcro® backing, adhesive backing is not durable enough to withstand laundering. For the latter reason, MakeMyPatch doesn’t offer this type of backing.

Additional Factors

Additional elements may also impact the cost of your personalized patches. Let’s explore a few of these factors.

Patch Borders

Patch borders are available in two primary designs: merrowed or hot-cut. A merrowed border involves a raised thread border stitched around the patch, commonly used for standard geometric shapes like rectangular uniform name patches. This style is provided as the standard border option at no additional charge.

For custom-shaped patches or for a flatter appearance against the garment, a hot-cut border is necessary. This border is laser-cut to match the precise dimensions of the patch and usually incurs a slight increase in cost per patch.

Color and Specialty Threads

Typically, patch pricing includes up to 7 thread colors at no extra charge in your design. Any additional colors beyond this threshold will incur an additional cost per patch.

To enhance the visual appeal of your patches, you can opt for metallic or neon threads. These vibrant colors add boldness and can make your design more eye-catching. However, utilizing these specialty threads will involve an additional cost beyond the standard thread price.

Focus on Value

When ordering custom patches, remember that value, not just price, should be your primary consideration. It’s essential to ensure that you’re getting patches that meet your needs and offer the best overall value.

At MakeMyPatch.com, our team has the expertise to help you maximize the value of your patches, regardless of your budget. We’ll collaborate with you to ensure that you receive patches that align perfectly with your requirements.

Feel free to explore our series patch gallery to see examples of designs we’ve created so as some for some of our esteemed clients.

If you’re ready to place an order or have any questions about custom patch pricing, please don’t hesitate to reach out to us via email or Messenger. We’re here to provide you with a free price quote and any additional information you may need to make an informed decision about your patch order.